LIVE! Project Style: Style Off 2012

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 1 Ridge Hill Rd Yonkers NY 10710  See map

LIVE! Project Style 2012: Local Fashionistas to Compete in “Style Off!”; Celebrity Judges Will Choose Winner in front of Live Audience at Westchester’s Ridge Hill, September 14 

Join us as Jeannie Mai from NBC’s Fashion Star and Style Network’s How Do I Look?, and an All-Star Style Panel vote on Grand Prize Winner  

Gift bags for the first 100 guests to arrive! After-Party at Republic of Couture! 

Yonkers, NY (September 10, 2012) – Today, Westchester’s Ridge Hill announced the details of its upcoming ‘Style Off’ event, taking place on Friday, September 14, 2012—a live style contest which will determine the winner of the shopping and lifestyle center’s 2012 “Project Style” Competition. 

Over the course of the summer, Ridge Hill’s Project Style online fashion competition produced four finalists whose creative outfit submissions were rated by online voters according to a criteria of overall style, personality and creativity. On September 14, these four finalists will be invited back to Ridge Hill to compete for the grand prize of $1,000 Ridge Hill gift card. The winner of this round will go on to compete nationally among other finalists chosen from Forest City shopping centers throughout the country, for a National Grand prize that includes a trip for two to New York City during Mercedes-Benz Fashion Week in February 2013. Each of the contestants has been given a $200 gift card with which to create a unique outfit for the Style Off. The audience will watch live as a panel of celebrity judges chooses a winner from among the competing stylists.  

Fashion expert Jeannie Mai will act as a celebrity judge for the Style-Off and sign autographs at the event. Mai is best known as the host of the two-time Emmy nominated Style Network show How Do I Look? She also appears frequently as a contributor on NBC’s Today Show and E! News, and is the social media correspondent for NBC’s Fashion Star. The panel of celebrity judges will also include professional colorist Julius Michael, owner of Julius Michael Scarsdale hair salon and winner of 2012 Westchester Magazine Best of Westchester voters' pick for Best Colorist and editors' pick for Best Salon. The master colorist has also been featured in Vogue, Allure, Lucky and other publications. Kathleen Booker, a Life Coach for over 15 years, has used her coaching and intuitive skills to support individuals and companies in clearly identifying their areas in need of growth and focused goal-creation.   

The competition will be hosted by DJ Mike Allan from WFAS 103.9 FM.  

The contestants aren’t the only ones who will be winning prizes. In fact, Westchester’s Ridge Hill is offering a variety of cool bonuses to the shoppers who attend the event. The first 100 guests that arrive to the Style Off will get a Ridge Hill swag bag filled with coupons and products from participating stores. Additionally, guests can go to selected participating stores to and try their chance to win a prize at that store.. Selected Ridge Hill restaurants and eateries will be serving complementary food and beverages for the duration of the event. To top off the evening an after party will be held at Republic of Couture for more fashion fun and surprises!  


WHAT:           Westchester’s Ridge Hill: Project Style    September ‘Style-Off’ Competition and Celebration Event 

WHEN:            Friday, September 14, 2012; 5PM - 7PMJeannie Mai Autograph signing 4:30PM -5PMAfter Party at Republic of Couture 7PM -9PM 

WHERE:           Westchester’s Ridge Hill 1 Ridge Hill Road Yonkers, NY Town Square between Cheesecake Factory       and Brio Tuscan Grille (Rain Location: Theater Balcony Upper Level near Fountain Plaza) 

About Westchester’s Ridge Hill 

Westchester’s Ridge Hill is a 1.3 million square foot regional, mixed-use, open-air lifestyle center located in the vibrant metropolis of Yonkers, New York. It is a distinctive, upscale destination offering an eclectic mix of well-known culinary, retail and entertainment destinations. Patterned after a classic downtown with traditional architecture, 81.4-acre Ridge Hill includes a lush town square, a children’s play area, dancing fountains, and a trolley, the Westchester’s Ridge Hill Express.  In just one year, Ridge Hill has become a one-stop-shop for anyone seeking the very best Westchester has to offer. Shopping, dining and entertainment options include National Amusements, Inc.’s Cinema de Lux—a 12-screen movie theater featuring a restaurant, bar and children’s playroom—REI and Dick’s Sporting Goods, and Lord & Taylor, as well as popular brands and retailers like Apple, Bath & Body Works, Brio Tuscan Grille, Charming Charlie, Cheesecake Factory, Desigual, Elevation Burger, Francesca's Collections, Gap, GapKids, Guitar Center, Havana Central, H&M, The Limited, L.L.Bean, Old Navy, Orvis, Pandora, Republic of Couture, Sephora, Sur La Table, Texas de Brazil, T•J•Maxx, Vera Bradley, Verizon/Go Wireless, Victoria's Secret, White House│Black Market, Whole Foods Market and Yard House. New to Ridge Hill this fall are Clarks, Express, LA Fitness, Lefteris Gyro, Subway and South Moon Under. Located at Exit 6A off the New York State Thruway and at the Tuckahoe Road West Exit from the Sprain Brook Parkway, this shopping and dining haven is easily accessible to millions of Westchester and Metropolitan-area residents and visitors. Westchester’s Ridge Hill features 160,000 square feet of office space— approximately 110,000 square feet of which is occupied by WESTMED Medical Group, which provides primary and specialty care services, radiology and phlebotomy, as well as an urgent care center. Learn more at http://www.westchestersridgehill.com. 

About Forest City Ratner Companies  

FCRC, a wholly owned subsidiary of Forest City Enterprises, Inc., owns and operates 32 properties in the New York metropolitan area. Forest City Enterprises, Inc. is an NYSE-listed national real estate company with $10.7 billion in total assets. The Company is principally engaged in the ownership, development, management and acquisition of commercial and residential real estate and land throughout the United States. For more information, visit www.forestcity.net.


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